We are starting to see these QR code things appearing everywhere. Are they the next great step forward for businesses? Are they a distraction?
Probably the answer is a bit of both. People are still figuring out how to best use these things for their businesses.
QR codes are easy to produce, there are many websites that will do it for free, and they can be simply printed on any of your business material. The question is what is the best way to make use of them?
Here I link to a slightly lengthy article that goes through some of the possibilities you need to consider.