Most Emails Stink as a Sales Tool. Here’s Why…

My question today is simple: Are you using existing blog posts and videos in the emails you’re sending out to prospects and clients?

I found this article by Marcus Sheridan on  better ways of using email for sales (no not spamming). The article has an 8 minuet video.   He shows how to move prospects closer to becoming customers by customising emails and using you exisitng content more effectively.